Archive for the ‘food politics’ Category

Sometimes it’s hard to tell which end is speaking

There should be stringent laws, licensing laws, to make sure produce is only used in season and season only

Does anybody actually know how to legislate seasonality, especially with all this climate change going on?

Can we assume that Petrus, the Boxwood Café, maze and all the other gaffs in his empire serve seasonal produce exclusively?

And if it’s true that Britain has become

 a nation of lazy eaters who followed trends and fads rather than substance

is not the celebrity chef culture, which he exploits mercilessly to be one of its biggest beneficiaries, at least partly to blame?

Don’t get me wrong, I know what he’s driving at, and I do agree with him in principle and over the sorry turn Delia has taken, and about plastic bags, but does he have to be so bombastic?  Perhaps his bookings are down…oh! no!  well waddayaknow; he has a new series of The F word starting up next week.

Now, if he started a campaign against bad language and bullying we’d really be talking.

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precious jewels of colour, fragrance and flavour

It’s so good to see sensible food philosophy gaining credibility; witness the publicity given to the Waste & Resources Action Programme (WRAP) “The Food We Waste” report published today. I overheard an interview on Radio 4’s Today programme this morning and I see The Independent online has covered it, so let’s hope a few more people are persuaded to boycott the BOGOF, for a start.

The siren song of buy-one-get-one-free is so seductive you need nerves of steel to resist it, but unless set to buy that many anyway, I have learnt to avoid those deals like the plague and only buy a lot of stuff when the unit price is low.  That way it’s me, not the supermarket, who decides how much I buy, lug home, store, consume – and DON’T throw away!  BOGOFs are rarely the bargain they seem.

So, marketing managers, how about appealing to a higher sensibility than greed?


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