It’s so good to see sensible food philosophy gaining credibility; witness the publicity given to the Waste & Resources Action Programme (WRAP) “The Food We Waste” report published today. I overheard an interview on Radio 4’s Today programme this morning and I see The Independent online has covered it, so let’s hope a few more people are persuaded to boycott the BOGOF, for a start.
The siren song of buy-one-get-one-free is so seductive you need nerves of steel to resist it, but unless set to buy that many anyway, I have learnt to avoid those deals like the plague and only buy a lot of stuff when the unit price is low. That way it’s me, not the supermarket, who decides how much I buy, lug home, store, consume – and DON’T throw away! BOGOFs are rarely the bargain they seem.
So, marketing managers, how about appealing to a higher sensibility than greed?
Gastroplod 
[…] as important when it comes to fruit quality. How many punnets-worth (hmm – why are they so often BOGOFs, I wonder) of rock-hard peaches (stone fruit indeed) and tomatoes rotted on me before I realised […]